L’Oreal Paris world leading fashion brand that is led by Nicolas Krafft among others held its second annual fashion show on September 30th, 2018. The spectacular event that was to showcase beauty and seasons new looks was graced by top industry players including top models, fashion gurus and leading film actors and actresses. The event was open to the public and was one of a kind as it was uniquely designed with models cat walking across 60 meters floating runway that was placed on top of river Seine which is located in Central Paris. The team behind
The fantastic team that organized the event was led by none other but L’Oreal Paris Global Business Development VP Nicolas Krafft. Top models that graced the events include Eva Longoria, Elle Fanning, and Louise Bourgoin among others. The function was so magnificent and full of creativity and diversity an accurate reflection of what the city of Paris portrays. Diversity in women’s beauty is what stood out at the event. The celebrities from the film and sports industry that were present in the auspicious occasion include the game of thrones movie star Nikolaj Coster-Waldau whose stage name in the movie was Jaime Lannister and Paralympics ski champion Marie Bochet among others. L’Oreal Paris new ambassador was also present in the function.
The annual event that is organized by L’Oreal Paris is in line with the brand’s vision of bringing beauty closer to everyone and also aims at showcasing the latest fashion trends as well. Over seventy new hair and makeup look that was developed by Val Garland L’Oreal Paris Global Makeup Artist and Stephane Lancien of Global Hair were showcased at the event. The models were adorned with the latest collections including Jewelry from Chopard. Big screens were put in place to cater for members of the public who wanted to have a glimpse of the event at the banks of river Seine. The event was also broadcasted live to over 30 countries.
Nicolas Krafft has spent more than a decade in L’Oreal serving in different senior capacities that include Deputy General Manager Eastern Europe, General Manager and Marketing Director in Asia among others. He holds a Business Management degree from the University of St Gallen.