Luke Lazarus, a startup consultant who is centered in Melbourne has a good track record spanning for over 20 years. He is well known for his success in partnership building of business plans, offering advice to CEOs and managing growth around southeastern coast of Australia.
As a startup consultant, Lazarus brings clarity when it comes to executing decisions regarding a brand’s consecutive steps. Lazarus is a Melbourne school of business graduate. He got is MBA at the age of 24 years.
In a recent Q and A, Lazarus talked candidly about various business issues. The seasoned consultant said that for a successful product launching, one has to start with explaining the visions, financial models and limitations. In addition, he said that a good business plan has a well outlined product story.
The story should be easy to tell to the potential investors, partners, customers or employees. Asked on how he brings his ideas to life, he talked about his ideas coming from his own problems. His personal problems makes him look for solutions that fit the current marketplace.
The trend that really excites this great consultant is the experience economy’s rise. He explained in the interview that he gets excited when he gets to see companies meet the current demands with new innovative ideas.
He said that the customers are spending now more than ever before and they thus want an experience and an emotion connected to the product or place. When asked of the one habit that makes him a productive entrepreneur, he said it is his ability to record everything. Recording everything, he adds, keeps his head clear. Read more: Luke Lazarus| Medium and Luke Lazarus – Investing.com
When it comes to the advice that he would give to his younger self, he described how he would take things more slowly and calmly. The seasoned consultant said that while his friends took time off before joining university, he pushed fast through school as he was very anxious.
This made his get an MBA by 24 years as he was ever eager to make big moves. He advises the younger kids to be confident that they can do it even without trying too hard as he did then.
The idea that network and luck are of the same magnitude when it comes to success, is one idea that nobody agrees with him. He thinks that luck and network are critical signs of success as perseverance and passion are.
The strategy that has really enabled him to grow his business is centering an idea on a story. The creation of an identity of what you are going to sell then building models, financial models and sales strategies should come with a winning story. This sets one for success he adds.
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