Bernardo has changed how people consume beverages such as coffees and teas in the last decade. He has introduced different tastes and flavors to the world through his two companies Gano Excel and Organo Gold. The Philippian entrepreneur started his businesses in the Philippines; he later played a role in introducing Ganoderma to the North America market. His idea of creating lucrative infused beverages comes from his Chinese heritage that promotes the use of herbs in daily drinks. In addition to high-quality beverages, Bernardo introduced polypore mushrooms that grow naturally on logs of wood around the world. These mushrooms were initially consumed in China, and Bernardo Chua took it upon himself to introduce them to the world.
Utilizing direct sales to boost profitability
Bernardo Chua says that when he was setting up his business, he considered marketing that would work for him. His business model involved direct sales to potential clients; this enabled him to grow his business in the Philippines where he continually started seeing a growing momentum throughout the world. Bernardo Chua makes the stand that although other people do not quite understand how to conduct direct sales, he says that this method has worked for him. Additionally, Chua has received different awards for his extraordinary work as a businessman. He, however, is working tirelessly to refine his business and add value to his products. Among his efforts on improving his business is funding research related to ganordema which will allow his company to stay ahead of the competition.
Company’s presence in social media
His companies continue to enjoy social media presence where Chua answers challenging questions on social media such as facebook and twitter. Most of his customers want to know more about his products, and he always engages them by providing answers. It can be noted that social media has helped his company to grow significantly and has been effective in reducing the cost of marketing and advertising products. The company is not all about making a profit as it participates in philanthropic activities such as donations to research organizations.