Lori Senecal has had a long and successful career as a marketing executive. Her most recent position has been as the chief executive officer of the advertising agency known as CP+B Global. While she has been very successful as the firm’s top executive, she will be stepping down as the CEO after this year. Therefore, she is going to retire and end her career as a marketing executive. Her presence will be sorely missed as she was able to help establish CP+B Global into one of the top leading marketing agencies in the entire world. The founder and chairman of CP+B Global will miss her the most as he believes that Lori Senecal was an integral part in the firm’s recent run of success. CP+B Global’s founder Chuck Porter said that Lori has made a significant impact that has resulted in a number of positive outcomes for the firm in recent years. With her departure, the firm will need to find another leader to continue its success as a leading advertising agency. Check out inspirery.com
Since Lori will be stepping down and retiring, CP+B Global must now find a replacement for her in the CEO position. Fortunately for the firm Loir will help with the process of finding a new top executive to lead the firm. She will work closely with the firm’s founder Porter to interview and evaluate the candidates. During this process, the two will look for a professional who has the leadership skills, expertise and entrepreneurial spirit that Lori had. By the end of the year, Lori Senecal will move on and leave behind a new executive to help lead CP+B Global in the future.
Over the course of her career, Lori has worked at a number of key marketing firms. These have included McCann Erickson and KBS. When she was with KBS, she helped build the firm into a leading advertising agency as well as growing the firm to 800 employees. During her career, she would work on advertising campaigns for major companies such as Coca Cola, BMW and Kraft. When it comes to success in the advertising industry, Lori said that it is important to make money by getting good clients and having something valuable to market to consumers. She has also mentioned that her ability to motivate others has helped lead her to becoming a successful executive. Lastly, her experience in gymnastics coaching inspired her to work in management and helped improve her leadership skills. Prior to beginning her career, Lori Senecal earned a Bachelor of Commerce Marketing and Finance degree from McGill University.
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