When Whitney Wolfe first started marketing Bumble, she did so with the intention of catering to more women than any other app in the industry. She also knew what people would want to see if they had the chance to do more with the app. For Whitney Wolfe, the point of doing this was because she wanted women to have the same options as men in the industry they were all a big part of. It made sense for her to continue showing people they had someone who cared about the opportunities they could use. For Whitney Wolfe, the point of doing this wasn’t so she could make money or make herself famous. Instead, it was so she could show other people they had someone who cared about the right way to do things. She always felt good about these opportunities and used them to create a better experience for all her users. Read more about Whitney Wolfe at Wikipedia
Since day one, our goal was to create a place users felt safe and in control. Thank you for believing that our platform is the safest place to meet new people. Here are 7 *important* safety tips before meeting someone in real life. https://t.co/ONp4Vkzmph
— Bumble (@bumble) August 6, 2018
Bumble continues growing and people keep seeing the positive options that come from using Bumble. Whitney Wolfe wanted to make this a big part of the company. As long as Wolfe continued adding new features to the app and helping other people make valuable connections with the app, she could do things the right way. It made sense for her with everything she did. It also made things easier for her to try and make the most out of the industry options she had. Bumble kept getting bigger and Wolfe saw it as something that would be among the best opportunities for everyone.
There were times when people had to focus on what they were doing with the app and how they were getting better experiences with it. It made Wolfe want to help more people with everything the app had to offer. Whitney Wolfe knew there were times when she would have to do more with the app, but her initial idea is what made sense for her. It gave her the ability to just keep doing things the right way no matter how hard she had to work to create a better opportunity for people who used the app.