Doe Deere, The Woman Behind The Makeup Giant Lime Crime

Doe Deere is someone who lives by her rules and applies that to the business that she runs. Calling herself the Queen of Unicorns, Doe Deere is the founder and CEO of Lime Crime, one of the biggest cosmetic brands in the entire world. With her beautiful out of this world looks and bright colors to follow, she hasn’t just become one of the biggest names in the makeup industry, but also an icon herself. With millions of fans and followers on social media sites like Instagram, Doe Deere has managed to make a name for herself by staying true to what she believes in. Her company has shattered all expectations that onlookers had for her, and has now become a hugely successful brand that has customers all over the world.


Doe Deere was born and raised in Russia and moved to the United States when she was just seventeen. She lived in New York where she worked at becoming an established musician. Even back then, her style and looks made her incredibly memorable to all the people who had a chance to interact with her. She has always identified herself as being extremely creative and someone who thinks outside the box. She loved bright and beautiful colors and wanted to experiment with those herself as she created her on stage makeup looks.


However, back at the time, there weren’t many brands that were putting out the kind of colors that Doe Deere was looking out for. Because of the unavailability of such products on the market, Doe took to making them herself, which was when the first Lime Crime products were born. She soon had people asking her about the makeup that she was using which was when she got the idea to fill the void in the market and sell these to the people who wanted them.


Through LimeCrime, Doe Deere has given people all over the world a tool to express themselves better and not conform to the general ideas of beauty. Because of her outlooks for herself and her brand, Doe Deere is also known to be one of the biggest influencers in the market today. By using Trending marketing techniques such as Instagram models and online marketing, Doe Deere has taken Lime Crime across borders to make it the global brand that it is today.

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