Sheldon Lavin is a financial professional who has worked with several clients over the past few decades. The most prominent of these has been OSI Group, which he helped finance in 1970. At the time, the food and meat production company was known as Otto &Sons and needed capital to expand. This is where Lavin stepped in; with the financial help that he provided, the company was able to grow quickly across the United States. In the almost five decades since then, OSI has expanded internationally, with Sheldon Lavin serving as its chairman and eventual CEO.
During this time, Lavin has identified several keys to success. He notes that proper preparation can be vital, especially in the long-term. While these may not be impactful in the short-term, the business leader has claimed that they can reap dividends over time. This is something that he developed from an early age, and which was helpful in each of the roles he’s held in the past few decades. When it comes to generating new business, as well as improving an existing company, Lavin has claimed that technology can be an instrumental factor.
Similar to preparation, this is something that Sheldon Lavin has noted for much of his career. While much of his career has been in the finance and food industries, Lavin claims that this can be applied to any sector. As such, he’s kept abreast of any technological advancements that could be used in his companies. In the past few years, he has highlighted that this has been increasingly true when it comes to marketing, which has seen more and more advancements. As examples, Sheldon Lavin focuses on both digital marketing and social media advertising.
In both these areas, Lavin has suggested that brands will be able to see improved results at a reduced cost. This has led to the entrepreneur ensuring that he has a team of people in place to stay informed and act upon, any innovations in the field. By doing so, Sheldon Lavin notes that his companies can keep ahead of the curve with its marketing and help to further drive sales and business development.