Evolution of Smooth or EOS for short is the new lip balm of this century. The previous century belonged to Chapstick but there is a new revolution in the lip balm industry. EOS lip balm can be seen everywhere from magazines to celebrities being spotted using it. It is a natural organic product with different fruit flavors that makes it so popular. It has only been around for less than a decade and is already the second bestselling lip balm (https://evolutionofsmooth.com/lip-balm.html) in the United States. It can be bought in most retail stores like Walmart, Target, and Walgreens for only three dollars and they sell over a million products in a week. The round sphere shape with cute colors makes it very popular among young females. It catches the eye and is also a conversation starter among people who have not seen it. EOS did not want this product to be a fad that fades away in less than a year. They want this new style of lip balm to last and the marketing team has done a fabulous job promoting it to the millennials with social networks and ads. Some of the most popular celebrities are endorsing it and it now has millions of followers on Facebook and Instagram. The Lip balm company continues to set the trend and is working on innovating new products for the future.