Being one of the world’s most creative cosmetologists, Doe Deere always finds ways to make her Lime Crime brand find new appeal. She’s proud of how she came to start this cosmetics line, but what’s made her more confident in what she can do with it is the routine she goes through each day. She gave a summary of what her day looks like to Savoir Flair, a Dubai-based cosmetics news magazine.
Doe Deere is always up on her own by 8:35 AM and is ready to start by having a glass of water and going through a stretching routine. Her favorite breakfast she always makes is grits, and she makes sure to get her dose of fruits among her foods, which includes her own homemade orange juice. From the breakfast table, Doe Deere makes her way to the makeup vanity and begins to apply each layer of makeup. Among that makeup is Lime Crime’s own colors of Matte Velvetine.
Prior to arriving at the office, Doe Deere checks in on Instagram and online video chat software to see activities already going on there. Then once she arrives there, it’s a day of rolling out new product ideas, hosting meetings, and taking calls. Her day could last anywhere from 7 hours and a quick trip home, to beyond 12 hours if she feels the need to accomplish a great deal.
Doe Deere is actually a native of Russia where she was born even in the days prior to the Soviet Union’s fall. But after communism did come to an end and Russians began awakening their entrepreneurial spirits, Doe Deere did the same at only age 13. She loved art and creating fake tattoos, and she also sang and loved music and decided alternative rock was where she’d try to live out her dream. She came to the US at the age of 17 and joined an indie rock band in 1998, though it never produced a top-selling album.
Around 2004, Doe Deere turned aside from music to go into cosmetics. Just a couple years later she was taking advantage of eBay to sell her own custom-made brand makeups and hair dyes known as Lime Crime. Doe Deere decided to turn Lime Crime into something even bigger, and after connecting with several expert marketing agencies, she was making news. Soon Lime Crime became a big business and Doe Deere moved to LA where it became an even bigger hit. Today, Lime Crime is sold all over the world through ecommerce.
Follow Doe Deere on twitter @doedeere.