Echo of Spirit
  • Home

How Sweetgreen’s Co-Founders Are Creating A New Model For Fast Food

  • By echos
  • Jun-12-2017
  • Business
  • 0 Comments.

Close to a decade after opening its doors, unrivaled fast salad eatery Sweetgreen continues to catch the attention of customers as corroborated by its frequent long lines.

 

Launched in 2007 by three Georgetown University colleagues shortly after graduation, Sweetgreen now boasts more than 60 locations throughout the country.

 

The trio, Nathaniel Ru, Jonathan Neman and Nicolas Jammet met as classmates at the university where they took a class on organizing and carrying out a new business.

 

The three were of the same opinion that the area around the university in Washington D.C. was in need of delicious, healthy eating choices and proceeded to get their first restaurant underway.

 

After its initial opening in the Washington, D. C. area, Sweetgreen expanded their healthy food eating place to New York, Chicago, California, Maryland, Virginia, Massachusetts and Pennsylvania. The company currently provides work for more than 1,700 employees.

 

Ru told Fortune magazine the thought behind the restaurant was to establish a lifestyle brand and to provide a healthier choice of food to the public.

 

Among the healthy and tasty food assortment on the menu are organic baby spinach, carrot chili vinaigrette, roasted sesame tofu, Sweetgreen hot sauce and much more.

 

He also made it known that Sweetgreen meets with the farmers in a new region to ask what they are cultivating rather than requesting specific produce as the ingredients are purchased from local farmers and suppliers.

 

Ru also clarified the company, which does not think in terms of large corporate headquarters, carries on without a main headquarters and the co-chief executives are bi-coastal. Sweetgreen closes its corporate office five times a year giving everyone the time to go to work in the restaurants.

 

The trio are also technology advocates and noted 30 percent of the company’s business takes place through its website or mobile applications.

 

What’s more, the partners became aware of how food and music connect a community and decided to bring people together and introduce a music and food festival, called sweetlife. The festival highlights musical artists and food from top chefs as well as food trucks.

 

Investors of Sweetgreen, which has raised more than $95 million, include the three co-founders parents as well as entrepreneurs Steve Case, Daniel Boulud and Danny Meyer.

 

Ru graduated from the McDonough School of Business at Georgetown University with a degree in Finance.

 

 

Comments

← Previous Post Next Post →

Recent Posts

  • Business Professionals Need Talk Fusion
  • Fortress Investment Group a Global Leader in Investment Management
  • SECURUS TECHNOLOGIES ON A MISSION TO DELIVERING THE BEST
  • The Rocketship Education Way
  • Ara Chackerian Saw A Need And Took Care Of It

Archives

  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • April 2015

Categories

  • Ad Agency CEO
  • Air Conditioning
  • Animal Care
  • Banking
  • Brian
  • Bumble
  • Business
  • Businessman
  • Campaign Financing
  • Central Texas News
  • Chief Executive Officer
  • Company Reviews
  • Dental Care
  • Education
  • End Citizens United
  • Fashion Business
  • Female CEO
  • Female Entrepreneurs
  • Film Production
  • Forefront Capital
  • Fyre Festival
  • Ganoderma
  • Health Care
  • Inspirational Women
  • Investment Banking
  • Israel
  • Law Firm
  • Lawyer
  • Leader in Business
  • Leadership Skills
  • Licensed Realtor
  • Man of Passion
  • News
  • News Recap
  • Organo Gold
  • Philanthropy
  • Politics
  • Prison Communication
  • Realtors
  • Ryan Emmons
  • School
  • Science Journal
  • Special Teaching Method
  • Technology
  • Technology Company
  • US HEALTH
  • US Money Reserve
  • Waiakea
  • Youtube Celebrities

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org
About This Site

A cras tincidunt, ut tellus et. Gravida scel ipsum sed iaculis, nunc non nam. Placerat sed phase llus, purus purus elit.

Archives Widget
  • January 2010
  • December 2009
  • November 2009
  • October 2009
Categories
  • Entertainment
  • Technology
  • Sports & Recreation
  • Jobs & Lifestyle
Search

Powered by WordPress  |  Business Directory by InkThemes.