Lori Senecal Contributions in the Advertising Industry
Lori Senecal is one of the women role models observed in the global leadership of advertising industry on Twitter. By 2015, she was 50 years old and one of the highest earning chief executive officers in the world. Currently, Lori serves as the Global Chief Executive Officer for Crispin Porter & Bogusky (CB+B). Through her efforts, she has seen the coordination, development, and growth of the operations of all the nine head offices of the institution. From the time she joined the global agency in 2015, Lori Senecal has offered the best leadership qualities by exploiting talents of different individuals in the advertising agency. Her efforts have made Advertising Age recognize her as the Agency Executives to watch in 2016. Moreover, Crispin Porter & Bogusky (CP+B) was recognized with an award as among the Creative Innovators of the Year 2016.
Her career path has been so vibrant, and as a result, she has worked with several firms globally. Initially, Lori Senecal was the global chief innovation officer for McCann World Group before been appointed as the president of the flagship New York of McCann Erickson. Lori later joined the KBS+ as the Chairperson and also the chief executive officer of the organization. Her performance proved to be the best as she saw the firm establish itself from a local company to a global business. Having started with an agency of only 250 persons, KBS+ would sprout to have about 900 individuals worldwide. As a result, the firm was awarded for three consecutive years as among the Standout Agencies by the Advertising Age on Salary.com. After some time, Lori Senecal left KBS+ and joined the MDC Partner Network. Here, she became the president and the chief executive officer with the sole aim of ensuring growth and stability of the operations in its network chains. It was after this that she joined the Crispin Porter & Bogusky (CP+B) as the global chief executive officer of all of her global head offices.
Lori Senecal abilities and interests fueled her to participate at the 3% Conference in New York. In this meeting, they discussed their experience as women leaders. Together with Colleen DeCourcy and Carla Harris who are from other agencies, they vividly described their challenges to be a woman leader in a world dominated by the males. However, she emphasized on the overwhelming support of her leadership by the majority of the men. Indeed, some men colleagues would argue how leadership was unique. Source: http://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0