As the current Global CEO for CP+B, Lori Senecal handles many matters concerning the overall global growth of the firm. She is in charge of ensuring that the nine global offices coordinate and work towards the overall expansion and growth of the firm. She came on board in 2015 and ever since, her impact has been felt in both culture and business of CP+B. She has contributed a great deal in the creation of a modern, innovative, agile, and collaborative organization. The major characteristic that is most notable is the consistent international marketing flare that cannot be compared to anything else.
Lori is a great leader who whose focus is on talent, which has contributed and fueled the company’s growth and development regardless of geographical restrictions. Her input and leadership saw CP+B join the creativity innovators of the year award in 2016. In her Crunchbase account, Lori was mentioned among the four agency executives to watch in the coming years.
Before joining CP+B, Lori Senecal was the CEO of MDC partner network. Her responsibility was overseeing and driving the strategic vision, which depended the company’s unique model as well as fuelling its growth across the networks.
Before MDC, she was at kbs+ where she served as the chairperson and CEO. This company grew under her leadership to achieve an international audience of 900 people from its previous status of being a domestic agency serving only 250 people. At the time, the company received Crain’s recognition as an agency that was excellent to work in NYC. It was recognized as an advertising guru that stood out among numerous other competitors to attain a status of an advertising agency of a kind. This is a position it held for more than three years.
She had also worked at McCann Erickson before joining kbs+ where she served as president in the New York’s office flagship. She was the global chief innovation office r for the McCann world group. Lori Senecal’s accomplishments speak for her.
In 2014, Lori got the honor of being mentioned as the Women to Watch in her advertising age. In 2013, she was honored as a game changer in AWNY game. Her accomplishments also include being a member of the board of directors of the Ad Council. Her skills include and are not limited to advertising, integrated marketing, creative strategy, relationship marketing, social media marketing, creative direction, mobile marketing and digital marketing.
Check out her tumblr account.