The fourth daughter of a shop owner and school teacher, Lori Senecal grew in a highly competitive environment, thus learned to fight for attention at an early age. Though a rather shy child, she participated in competitive gymnastics that focused on individual achievement, which saw her become a coach. Still not sure of her career ambitions, Lori joined Montreal’s McGill University to pursue a business major and specialized in marketing. After graduating, she joined Vickers & Benson agency in Toronto. The eventful agency life certainly pushed her out of her comfort zone, obliging her to develop social and performing skills that she didn’t possess. The presumed competitive background explains Lori’s current role as the global CEO of CP+B where she oversees the agency’s global progress and expansion and coordinates the company’s nine international offices. Lori joined the organization in 2015 and has so far, made a tremendous impact on the CP+B’s operations and culture, offering consistency in both local and global spheres. Check out Forbes to know more.
Lori’s leadership and firm belief on nurturing talent have propelled the agency’s development and growth in different disciplines and across boundaries. In 2016, CP+B agency led the Advertising Age contest, winning an award as the “Creativity Innovators of the Year” while naming Senecal among the four agency executives to watch out for. The agency also clinched the Titanium Grand Prix for its outstanding work at Dominos during the Cannes Lions Festival. The previous year saw the organization win coveted business contracts with companies like Hershey, American Airlines, and PayPal.
Before joining CP+B, Lori worked as the global chairman and CEO of MDC Partner Network. Here, she was in charge of driving the company’s strategic vision and working with MDC’s partners to propel growth throughout the network. Her tenure at KBS as the CEO saw the company grow from a 250-manned agency to more than 900 people with international recognition as the best place to work in NYC. It also featured on Advertising Age’s list of Standout Agencies. Senecal has also worked as the global Chief of Innovation Officer for McCan Worldgroup before becoming the president of the New York office. In 2014, AdAge named Lori as the year’s Women to watch while the previous year saw her obtain a Quantum Leap Award for Leadership and Innovation at the AWNY Game Changer Awards.
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