The Paris fashion week is typically held at the end of September. The biggest names in fashion, beauty, and entertainment can be seen all over the city, which is spectacular at this time of year. On September 30 one of the largest names in beauty, L’Oréal, held its second annual fashion and beauty show not only next to the river Seine but actually on it. This year’s catwalk was a floating platform perfectly aligned against the backdrop of the City of Lights. L’Oréal is dedicated to making fashion and beauty more accessible and the stage they set for this year’s event provided the perfect platform to launch that message. Vice President of Global Business Development Nicolas Krafft was responsible for spearheading the event.
The major theme highlighted by L’Oréal this year was diversity in women’s beauty. Drawing inspiration from the beautiful surroundings in Paris, L’Oréal used the floating runway to present some of the world’s top models including Eva Longoria, Elle Fanning, and Louise Bourgoin. Nicolas Krafft wanted to make sure that projecting the brand’s mission was the job of the talented models. Stars such as Nikolaj Coster-Waldau and Marie Bochet were just some of the names that were there to provide support as well.
Nicolas Krafft was also responsible for bringing L’Oréal Paris Global Makeup Artist Val Garland and Global Hair Artist Stephane Lancien to the event. They were chosen because of their unique talents and diverse backgrounds to help bolster the message of being able to bring beauty to everyone in the world. The pair created dozens of new hair and makeup looks for just for this particular event. Other models for the event’s 13 partner fashion brands made special appearances, including Sonia Rykiel and Isabel Marant. Wearing the very latest in French Haute jewelry from the iconic house of Chopard, citizens and passing tourists alike seated along the banks of the Seine were able to see the action either close-up or on many large screens adjacent to the charming Parisian streets flanking the stage. Nicolas Krafft remains determined to exceed all expectations again for next year’s event.