Today Roberto Santiago is hailed by many as a legendary entrepreneur and the brains behind the development of Manaira shopping mall. The mall is not only the largest in Paraiba state, but it also takes pride in being referred to as the state’s entertainment and recreation hub. While most may consider Roberto to have made it in life, a quick look at his early life and entrepreneurial background reveal an interesting climb up the success ladder.
Roberto’s success journey
Born in Joao Pessoa, 58-year-old Roberto graduated with a bachelor’s degree in Business administration from the University Center of Joao Pessoa. Soon after, he secured a job with a local décor manufacturing company. However, not even a position in a fast-growing company would quench his entrepreneurial thirst as he soon left his position at the company and founded a cartonnage company.
Initially, the company designed, produced and sold cartons made out of cardboards to packaging companies. Nonetheless, the company later expanded operations and tapped into the decorative products market and established production lines for various decorative products.
Shift to real estate
Roberto would later invest the profits derived from the cartonnage company into real estate. Time and again, the businessman has been quoted pointing out to the entry into real estate as the best investment decision he ever made. This new business not only helped boost and increase his income streams but also helped him build a strong business profile as a formidable entrepreneur. His turning point came about in 1987 when he decided to invest in a shopping mall that took over two years to complete.
For the past twenty years, Robert further developed the 75,000m² Manaira shopping mall and incorporated more shopping areas and recreation facilities with a world-class touch. Chief among the most popular joints at the mall include the mega rooftop concert hall, theater, and the nationally-renowned food courts.
Impact of the mall to Paraiba state residents
Among key benefits of the mall to the local community include the creation of job opportunities within the mall as most of the staff in the various stores within the mall are drawn from the local community. The mall has also created an economic bubble in Joao Pessoa that has seen the rise of both small and medium companies set up in the city to complement the market that mall attracts. This has hence resulted in the improvement of living standards among Joao Pessoa and the larger Paraiba state residents.
Roberto Santiago’s success has had an illustrious entrepreneurial career that saw him establish a world class shopping mall, Manaira, in his hometown. This establishment has since then created an economic ripple and improved the lives of Joao Pessoa residents both directly and indirectly from jobs at the mall as well as from other businesses that drawn into the city by the presence of the mall.